Starting a business brings with it a whole host of challenges, but perhaps the challenge most tied to a company’s success failure is simply finding and maintaining a large customer base.
Without utilizing the internet, a business has basically no chance of beating out its competitors for a limited clientele. This article will focus on the most effective ways of finding and reaching out to customers using the internet.
First off, you need to establish an online presence. If your business hasn’t even formed enough to have a web designer design a company website, it can’t hurt to go to WordPress or other websites that allow for you to start a free company website or blog. Without this step, your clientele can’t investigate your service or contact you, so don’t skip this one.
Next, you need to figure out how to get found using SEO for Small Businesses. Immerse yourself in the world of SEO so that if a prospective client is researching the exact service that your company offers, they will be immediately connected to your business (and not someone else’s).
Part of this step involves isolating the keywords that you want to rank for in order to attract the most people to your website. If you’re sporting a boating team-building service for companies, you’re going to want your company website to rank for the terms “Team-building exercise” for example.
Create a Business Blog so that customers and the people they interact with can get a feel for what your website offers and what kind of people your company is made of. This is a new corporate must; people want to relate the businesses they’re considering supporting.
Then you want to figure out how to use internal links to grow your business; guide Google through your site so that it can understand which pages are most important to show prospective clients and researchers. It’s also important to remember to use links that are inbound to help your page rank and get more authority from search engines.
In addition to your blog, you’re going to want to find the best possible way to use social media for small businesses. This means signing onto Facebook, Twitter, Instagram and Pinterest. You may want to hire someone to maintain all of these accounts and keep your business looking cool and interesting; this is how you attract a younger and more stylish clientele as well as the older generation that has grudgingly begun to use these networking sights minimally.
Create WOW Campaigns that will help you to begin emailing for your business. This is an art and has proven results when done correctly, so it’s certainly worth your interest.
Use analytics so you can understand what techniques are the most and least helpful for spreading the word about your business. Different business locations, clientelle, seasons, etc. all affect the effectiveness of any one approach, and if you arm yourself with that knowledge, you can only improve on your business’s marketing campaign.
Once you’ve figured out this process, you can sit back and watch the customers come to you!